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No Frizz Today Ouidad Salon FL by Chadwick and Igor Fort Lauderdale, FL Owners: Chadwick Pendley and Igor Araujo When Ouidad launched its Advanced Climate Control formulations, the Ouidad Salon FL started planning an introductory event as a way to honor their VIP clients. They hosted the company’s founder at a red carpet event, and invited the members of the salon’s VIP Curl Club. More than 50 clients and 16 guest stylists from other local salons attended. “The night was full of surprises,” Pendley says. “We had presentations and demonstrations, and our team presented new haircuts and colors for the season. A photo booth encouraged attendees to pose for pictures that were then posted to social media, and belly dancers demonstrated the effectiveness of the new formula at fighting frizz. Everyone went home with discovery boxes of samples.” 
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Ouidad Salon_FL by Chadwick and Igor Fort Lauderdale, Florida Chadwickandigor.com Owners: Chadwick Pendley and Igor Araujo Salon style: contemporary, chic, luxurious Square footage: 3,000 Stations: 13 Equipment: Belvedere Furniture: Custom Total design investment: $196,000 Retail lines: Ouidad Color lines: Goldwell Design by: Equilibrium Interior Design Architects: Voytek Faber Photography: David Silverman At Ouidad Salon_FL, the mood is set for individuals with naturally curly hair. Pendant lights and South American plants that accentuate the design both replicate the pattern of naturally curly hair, while the salon’s Learning Lounge offers an educational space where clients can learn how to care for their curls and other professions can get certified in Ouidad cutting and styling techniques. Owner’s comment: “Our shampoo bowls are all adorned with Vitamin C purification nozzles which remove impurities and infuse anti-oxidants in to the water, while infusing the hair with Vitamin C. Two projectors in the shampoo/conditioning bar display an array of images or videos depending on the mood we want to set.” 
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In today’s world, marketing efforts face mammoth hurdles. While technology has opened up new communication vehicles over the past several years, it also has amplified the competitive clutter and the world is responding with an ever-shrinking attention span. Your marketing message not only has to break through that clutter, it has to stand up and say something important, and do so quickly—before someone else yells even louder. Taking root as one of the most popular Salon Today 200 categories, STAMP (Salon Today’s Annual Marketing Program) is an annual competition that puts the spotlight on salon and spa marketing ideas that make the world take notice. Each idea has been tested in the salon environment and has proven its success, and our STAMP honorees are more than happy to divulge the details on each one. Offered up in the spirit of beauty entrepreneurship, these marketing examples are ready for you to put your own stamp on them—as long as you’re willing to do your part and share your success with STAMP next year. So, click on each to read about that individual award, and don't forget to flag your favorites. TRADITIONAL MARKETING Print Salon Advertisement Nova Salon – Louisville, KY Television/Cable Commercial Cutting Loose Salon – University Park, FL – essay and attachment missing Television Program Red 7 Salon – Chicago, IL Direct Mail Piece Pyara Spa and Salon – Cambridge, MA DIGITAL MARKETING Salon/Spa Website Belk – Charlotte, NC Lux Salon—Fullerton, CA Mango Salon – Richmond, VA Mobile Marketing Program Utopia Salon & Day Spa – Vancouver, WA Social Media Campaign Brown & DeLine Salon – Ann Arbor, MI Inspire Greatness Aveda Institutes – Denver, CO Jiva Salonspa – Cedar Falls, IA E-Mail Newsletter Indira – Chicago, IL E-Mail Campaign Juut, Tempe, AZ Progressions, Rockville, MD Salon Blog The Charles Penzone Salons – Powell, OH Fusion--Pensacola, FL Single Creative Social Media Post Interlocks Salon + Spa – Newburyport, MA Salon Art-Tiff – Ephrata, PA Salon Spa W – Des Moines, IA CAMPAIGNS Guerilla (low-cost) Marketing Campaign Ouidad Salon-FL by Chadwick and Igor – Fort Lauderdale, FL The Charles Penzone Salons – Powell, OH Best Incorporation of a National Campaign Habitude Salon and Spas – Seattle, WA Ouidad Salon-FL by Chadwick and Igor – Fort Lauderdale, FL Overall Coordinated Campaign EvelineCharles Salons | Spas | Beauty MD – Edmonton, Alberta, Canada Gila Rut – San Diego, CA Ihloff Salons and Spas, Tulsa Oklahoma Philanthropic Campaign ID Salon – Woodbury, NY RedBloom Salon – Calgary, Alberta, Canada Tyler Mason Salon Spa – Indianapolis, IN Co-branded Campaign Tyler Mason Salon Spa – Indianapolis, IN Multi-Location Campaign Gene Juarez Salons & Spas – Bellevue, WA BRANDED SALON MATERIALS Service Menu Nova Salon – Louisville, KY Branding Strategy Bianca Maria – North Haven, CT Glow Beauty Boutique – Braintree, MA Parker Barber – Hammond, LA Mission Statement Red 7 Salon – Chicago, IL Business Card id Salon – Woodbury, NY Employee Recruitment Materials Gene Juarez Salons & Spas – Bellevue, WA Intoto – Minneapolis, MN Client Loyalty Programs Nuovo – Sarasota, FL Z Studio – Tulsa, OK IN-SALON PROGRAMS In-Salon Merchandising Display Interlocks Salon + Spa – Newburyport, MA In-Salon Promotional Campaign Atelier - San Jose, CA HONORARY STAMP AWARDS Milestone Marketing Juut Salonspas—Tempe, AZ Paris Parker—Hammond, LA Virtual Consultation Tool Blo—Raleigh, NC
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For our 2017 Salons of the Year, The Boulevard Hair Company in Webster Groves, Missouri, captured the Grand Prize, while Dasi Salon in Livingston, New Jersey, Bella Rinova Salon in Houston and Champagne Nail Lounge in Los Angeles swept our runners-up categories. But that's where the gorgeous design inspiration for 2017 just gets started. Sixteen additional salons and spas earned honorable mention as our 2017 Salons of Distinction. Whether you're gathering ideas for a future renovation or are making plans for a brand new beauty space, now is the time to start flagging or pinning your favorite design ideas. The 2017 Salons of Distinction Anagen 11 in Appleton, Wisconsin Art + Science West Loop in Chicago, Illinois Backstage Salon + Spa in Rowley, Massachusetts Base Salon in Chicago, Illinois The Collective: A Salon in Atlanta, Georgia Gloss Salon and Spa in Woodstock, Georgia Hermosa Salon in Edmond, Oklahoma Jose Luis Salon in Austin, Texas Levato Salon & Skin Lab in Hinsdale, Illinois Medalyn Salon and Medspa in Kennesaw, Georgia Meraki Hair Studio in Clarksville, Tennessee One Society in Northville, Michigan Ouidad Salon-FL by Chadwick and Igor in Fort Lauderdale, Florida Vanity Heights Salon in Houston, Texas Zazu in Chicago, Illinois |
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Ouidad Salon-FL By Chadwick and Igor Fort Lauderdale, FL chadwickandigor.com Chadwick Pendley and Igor Araujo SQUARE FEET: 3,000 TOTAL EMPLOYEES: 13 AVERAGE CUT & STYLE: $120 BEST-SELLING RETAIL: Ouidad COLOR: Goldwell TECH SUPPORT: Mindbody “Clients can book to have their car hand-washed and detailed during their appointment. We also provide snacks, and every hour we bring a tray of rosé and champagne through the salon for our guests 21 and older.” 
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Let’s Talk Curls Ouidad Salon FL by Chadwick and Igor Fort Lauderdale, FL Owners: Chadwick Pendley and Igor Araujo In an effort to empower people with curly hair to understand their hair texture and its unique needs, Ouidad Salon FL launched The Curl Talk Class, a monthly class held at the salon where clients and prospective clients can participate in a complimentary hands-on, DIY styling session. “Since the majority of curl challenges are met through the use of products, this tool helps us effectively sell retail,” Araujo says. “Plus, it attracts new clients to the salon who are just learning to care for their naturally curly hair.” During the class, clients learn to understand the properties of curly hair, as well as recreate professionally styled curls themselves. “The class is a way for clients to try us out before actually having an appointment, and this is huge,” Araujo says. “Their trust is often weak due to bad past experiences.” The average cost to conduct a class is $30, and the average class draws 15 guests and results in an average of $475 in retail sold, five new client bookings and nine re-bookings of existing clients. 
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MINDBODY (NASDAQ: MB), the leading technology platform for the wellness services industry, announced today the winners of the 2017 BOLD Awards. The annual BOLD Awards program is the only one of its kind to recognize top businesses and professionals throughout the dynamic wellness services industry. Established in 2014, the BOLD Awards celebrate wellness services businesses and professionals from around the globe who have accomplished significant milestones over the previous year, and who have had a lasting impact on their clients and communities. 2017 marked the first BOLD Award win for a salon (Ouidad Salon by Chadwick and Igor), and for a Canadian business (SensaFloat Spa). “The 2017 BOLD Award winners exemplify the spirit of the wellness services industry – an industry driven by the desire to help people live healthier, happier lives,” said Rick Stollmeyer, MINDBODY CEO and Co-founder. “We couldn’t be more proud to honor these dedicated businesses and practitioners here amongst their peers in the unmatchable energy of the BOLD Conference.” 2017 BOLD Awards winners: BOLD Business of the Year - exemplifies what it means to be bold: taking risks, seizing opportunity and making a lasting impact on its community. True Grit Fit (single location) Uses boot camp to improve the community with workouts for breast cancer awareness and military nonprofits. Their success is evident by their 113 percent revenue growth and 104 percent client growth. Hapa Yoga (multi-location) Offers programs for new mothers and their children, including classes that address the physical and emotional aspects of motherhood. The studio saw 71 percent revenue growth year-over-year and was recently approved for franchising. Inspirational Instructor/Professional - inspires his or her clients in every aspect of their lives. April Wooten of Studio South April, a woman with cerebral palsy and a certified yoga instructor, serves as an inspiration to those intimidated by the practice. She is now working on a series of yoga videos for others with cerebral palsy. Most Innovative Business – has implemented unique ideas that have made a difference in its business and/or industry. InnerCity Weightlifting Reduces youth violence by connecting at-risk youth with new networks and opportunities, including meaningful career tracks in and beyond personal training. The gym is used to replace segregation and isolation with economic mobility and social inclusion, disrupting the system that leads to urban street violence. Most Compassionate Business – has done the most for its local community. American Iron Gym Implemented a tutoring program and trains at-risk youth in powerlifting as an incentive for good grades. Greatest Business Growth – has achieved the greatest revenue growth since July 1, 2016. Ouidad Salon by Chadwick and Igor (single location) Grew their revenue by 157% year-over-year. Hapa Yoga (multi-location) Grew their revenue by 71% year-over-year. Greatest Customer Growth – has achieved the greatest increase in customers since July 1, 2016. SensaFloat Spa (single location) 179% client growth year-over-year StarFit Studio (multi-location) 105% client growth year-over-year Recipients of the 2017 BOLD Awards were recognized today at MINDBODY’s annual BOLD Conference in San Diego, CA. The BOLD Conference brings together business owners, practitioners and experts from across the wellness services industry, from fitness to beauty to integrative health, to learn, network and gain a greater understanding of best practices that can help their businesses thrive. The 2017 BOLD Conference saw nearly 1,500 attendees with representation from 11 countries and with more than 200 conference alumni. About MINDBODY MINDBODY, Inc. (NASDAQ: MB) is the leading technology platform for the wellness services industry. Local wellness entrepreneurs worldwide use MINDBODY's integrated software and payments platform to run, market and build their businesses. Consumers use MINDBODY to more easily find, engage and transact with wellness providers in their local communities. For more information on how MINDBODY is helping people lead healthier, happier lives by connecting the world to wellness, visit mindbodyonline.com. |
